GROWTH IS MESSY. SUCCESS IS LOUD
Stop managing chaos.
Start architecting growth.
And eventually, the noise becomes a distraction. YQ partners with founders and executive leaders to build innovative, resilient organizations — not just high-growth companies.
TRUSTED BY
Nikki Stone
Founder, YQ · Former C-suite, GroupM · Publicis
BOARD OF DIRECTORS
WHAT WE SEE IN SCALING COMPANIES
Constantly “on,” but moving nowhere.
01
Leaders paying the Imposter Tax.
02
Ten priorities, which means zero.
03
AI bolted onto broken processes.
The exhausting mental drain of second-guessing whether the culture can actually sustain the next level of revenue.
In a merger, a difficult termination or a massive pivot, you cannot remember ten things. But you can remember two.
If the processes are broken, AI just breaks them faster. If the data is messy, AI hallucinates with more confidence.
Leaders hit a ceiling not because they lack talent, but because they’re managing chaos instead of architecting resilience. It’s time to stop reacting and start architecting.
THE YQ FRAMEWORK
Growth without structure creates chaos.
Innovation without resilience creates fragility. True scale requires both. So we replace the chaos of scaling with one equation.
Y + Q
Y
IQ
EQ
CQ
The Drive. We move beyond purpose-washing to architect a true North Star that sharpens focus, aligns teams and guides decisions.
Intelligence. Designing the strategic blueprint for growth.
Connection. Eliminating the Imposter Tax and building Challenger Safety within leadership teams.
Context. The judgment and adaptability to navigate complexity and execute effectively.
Sustainable growth is not accidental. It is intentionally designed.
HOW WE WORK TOGETHER
Three ways in
For founders and C-suite leaders who want to build financially successful businesses designed for long-term, sustainable growth.
01
Personal Business Advisory
Tailored, one-on-one advisory for founders and business leaders seeking clarity, confidence and sustainable growth aligned with their values.
02
Executive & Leadership Advisory
Strategic guidance for executive teams navigating complexity, scale and change, while strengthening leadership, culture and decision-making.
03
Executive Development & Growth Architecture
A structured, future-focused approach to building resilient leaders, growth models and organizations designed for long-term success.
MEET NIKKI STONE
Twenty years in the rooms where growth decisions get made.
$600M+
Client billings scaled
7x
valuation increase before Expedia acquired CanadaStays
15
firms scaled or turned around
C-level roles at GroupM, Wavemaker and Publicis Groupe, advising L’Oréal, Molson, Nestlé Health Science and Disney. Today: founder of YQ, host of The Sixth Suite, board member and author.
Having Nikki in our corner has been a game-changer. She brings the kind of senior expertise and honest strategic perspective that founders rarely get access to.
Nicolette Leonardis · Vertical Impression
“Nikki has been an incredible advisor to our Titan One leadership team, sharing sharp insights that have helped us evolve the
business.”
Mark Glucki, Titan One
AS FEATURED IN:
“Nikki’s strategic perspective has been invaluable.”
Max Desmarais, Vertiqal Studios
INSIGHT
The Growth Paradox: Why Your Success is Starting to Feel Like Chaos
INSIGHT
The Human Moat: What Founders Must Keep While AI Automates Everything Else
LATEST INSIGHT
The Illusion of Data-Driven Scale
AI won’t correct your blind spots. It will scale them faster, cheaper and with terrifying confidence.