Twenty years in the rooms where growth decisions get made.
Nikki has held C-level and senior leadership roles at GroupM, Wavemaker and Publicis Groupe, leading half-billion-dollar agencies that advised L’Oréal, Molson, Nestlé Health Science and Disney. She has seen first-hand how rapid growth, complexity and pressure can erode clarity, culture and balance.
Today she is a founder several times over: YQ, The Sixth Suite podcast, a wellness app launching soon, and co-founder of a vacation rental company. Her advisory work blends rigorous strategic models with practical leadership experience, focused on measurable growth built on strong culture and good decisions.
Career highlights
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Scaled divisions to $600M+ in client billings with sustained double-digit growth
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Built and launched a new commerce division at GroupM / WPP
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Guided complex renewals and acquisitions, including a 7x valuation increase leading to Expedia’s acquisition of CanadaStays
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MIA, CMA and D&AD awards; led multiple Great Place to Work certifications
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Co-led equality initiatives and Indigenous mentorship programs
Boards and recognition
November 20, 2025
Appointed to the Vertiqal Studios board of directors
2024
Marketing News Canada: Marketers to Watch
January 18, 2024
CMDC Empower Her coaching and networking event
“Having Nikki on our board for many years was an enriching experience for our charitable organization.”
Shauna Beaudoin, Hydrocephalus Canada
“Working with Nikki on a non-profit board was a privilege. She brought thoughtful leadership and strategic insight.”
Gillian Akai, Postmedia
Bring Nikki to your stage.
Keynotes and leadership sessions on resilient growth, AI and the human moat, and building culture that scales.